Craig Unsworth has joined Bridgepoint and Bowmark Capital-backed Forefront Advisers and DeHavilland as Group Chief Product Officer. Drawing on over 20 years’ experience of product-centric transformations, Craig is leading the development of a new platform that will revolutionise political intelligence.
Craig Unsworth is a highly experienced Chief Product Officer, specialising in driving change for private equity-backed growth assets. In the newly created group role, Craig will develop a platform that combines the best political intelligence and insight from Forefront Advisers and DeHavilland.
The platform will be unlike anything that is currently available, making use of the latest advances in AI, Machine Learning, and hyper-personalisation. Craig is perfectly placed to lead such project, having completed similarly complex developments in his work for major brands. His corporate client list includes Google, Mastercard, American Express, AIPC, P&G, and the Financial Times.
A former Chair of ad:tech London, where he was a Member of its Advisory Board, Craig is an Advocate for Tech London Advocates (TLA), a Fellow of the RSA, and served on the Executive Committee of BIMA (British Interactive Media Association) leading the Technology and Inclusion committee groups.
Craig Unsworth said: “I am delighted to join DeHavilland and Forefront Advisers to bring together the best service available in political intelligence with the latest innovations in technology. Our new platform is a true Moonshot project that will prove to be a giant leap for public affairs.”
Andrew Himsley, CEO, said: “We are extremely lucky to have secured Craig’s talents for our rapidly growing group. Few people are as equipped to help us realise our ambitions and in such a short timeframe. He has already made a huge impact, and we look forward to having him join us on this exciting journey.”



